Craig Newmark Philanthropies: Pause Take 9
Take9 is a public service campaign, created by Craig Newmark Philanthropies and a coalition of the United States’ top cybersecurity organizations, to raise awareness of cyber threats and provide individuals with the information needed to protect themselves and their communities online.
I helped develop social strategy and launch accounts on IG, FB, and X. I also provided copywriting, creative direction, and complete end-to-end management of all accounts through the initial phases of the Year 1 strategy.
From account launch to the end of Phase 1:
30K followers gained
125K social engagements
14M video views
15% engagement rate on FB (3x higher than industry average)
10% engagement rate on IG (6x higher than industry average)
Halloween Campaign
Concept, creative direction, visual and voice over script, in-asset and caption copy
Don’t let cyber-ghouls wear your identity this #Halloween! 👻🎃 Keep shady people from getting their hands on your personal data by thinking twice before you click suspicious links or share sensitive information online.
George learned the hard way, but you don't have to. Follow for more tips that will help you stay safe online.
Online links wear costumes too—and not only on #Halloween
Some links can look legit but can take you to dangerous websites. #Take9 seconds to hover over the link and check where it goes before you click.
Follow for more tips and stay safe this #CybersecurityAwarenessMonth 👻
General Awareness
Concept, creative direction, in-asset and caption copywriting
Hey you! Yes you. Stop scrolling. Close the app. Restart your device. RIGHT NOW.
Restarting your phone can clear malware and fix security issues. It’s recommended that you do it at least once a week. (Come back and follow us once your device is safer.)
Catchy offers. Fake promises. All so they can steal your personal information. It’s called “phishing” (with a “P”).
Don’t get hooked! Learn to recognize the bait, so that you don’t bite.